Rabbi Gustavo Geier

TYPE

Personal

DATE

BRIEFING

The premise was to create a brand for this Argentinean colleague of mine from the rabbinical seminary, based on what he understands as his role as a rabbi in the community.

WHAT I HAVE DONE

I conceived the entire field of visual communication based on conversations we had to arrive at a plausible result, given that it is not common for rabbis to think about branding for themselves.

RESULTS

We managed to create a brand and the pieces have been coming out harmoniously.

The contrasting colors chosen allude to the opinions of this rabbi himself, who can be innovative and irreverent without ever losing touch with tradition.