Temple Beth-El
TYPE
Synagogue
CATEGORY
Branding, logo, posters, social media, website, printed material
2021-2023
DATE
BRIEFING
This synagogue in Utica, New York, affilitated to the Conservative Movement, needed a complete overhaul of its website and had no other visual identity, despite being over a hundred-years old. The website itself was incomplete in the information it could provide.
WHAT I HAVE DONE
Branding, logo, posters, social media, website, printed material
RESULTS
I created a complete branding for Temple Beth El, with all the visual elements, logo, colors, etc., so that its presence in the city could be more in line with contemporary language, setting up and operating social media, including until they could stand on their own.
The branding efforts were combined with those of the synagogue's own staff, positioning the synagogue as a vibrant center of Jewish life in the city.
This synagogue is over a hundred years old and began a phase of renovation at the end of 2021, when I was hired. Listening to its history, I wanted to convey the idea that the new, which was now emerging, came from deep roots that continued to spread across the fertile terrain of Judaism.